Lens on AI Startup: Chorus.ai

Chorus.ai: Making Sales Calls Meaningful

Bay Area and Israel based Chorus.ai addresses one of the most important areas of concern for corporations - making B2B sales calls productive and meaningful. There are a myriad of technology tools that focus on improving the efficiency and effectiveness of sales calls. Chorus stands out with its AI and NLP enabled platform that records, transcribes and provide a comprehensive summary of sales calls in real time. To go further, it automatically identifies important discussion points and sheds light on meeting performance metrics.

Many negotiations today take place in video calls (using software like Skype). Chorus.ai's product is able to identify who is taking part in the conversation. In the future, the company is likely to also analyze the participants' body language and derive insights from it. The data driven approach pursued by the company allows sales staff to identify hidden elements and patterns in their conversations with their clients and help them to prepare for future meetings in a better manner. .

"Our product analyzes the content of the conversations. We have a dashboard that displays data about all of the conversations, such as the average length, whether the seller or the buyer talked more, etc. We check which questions arose during the conversation, and what aroused the buyers' opposition - something that can help managers realize that there is a problem." Chorus.ai cofounder and head of R&D Dr. Micha Breakstone

(Ref: Globes)

Chorus.ai has raised $22 million from Emergency Capital and Redpoint Ventures.

“Although Chorus was built for sales and targeted primarily at CRM buyers, we’ve chosen to name it a marketing Cool Vendor, given its additional benefits to the marketing organization,” analyst Monica Zlotogorski in the 2017 Gartner report for Cool Vendors in Artificial Intelligence for Marketing.